andy ghost

product wizard, tech startup co-founder, retired pizza delivery boy.

8 years in product management

I've been a business analyst, project manager and scrum master, but for the better part of these years I've been working as a product owner/manager.

10 years coding non-stop

I've spent 1000's of hours tinkering with .NET, C#, Next.js, Azure, GCP, Supabase, Vercel, Stripe and Google Analytics to mention some. (Yes, Google Analytics is a skill. No, I won't change my mind.)

7 Years in customer service before tech

Retail, delivery, consumer banking. I know what customers actually do versus what they say they do.

Customer service taught me what users really need. Coding taught me what's possible. Product management taught me how to bridge the gap.

Areas of interest these days

AI Universe

Exploring the ever-expanding, never-ending universe of AI.

Meaningful Tools

Building tools that give more than they take.

Providing Guidance

Helping businesses and solo devs getting back on track.

I have a very simple mantra:

Build things that give more than they take.

(Sorry | I won't accept your offer)

How I discovered the layers

Like most builders, I learned the hard way that working harder doesn't mean building better. Motion isn't progress.

Consuming Everything
Early Days

Chased every new framework and feature idea. Built a lot, learned a lot. Discovered that motion isn't progress the hard way.

Questioning Everything
The Shift

Started asking 'why' before 'what.' Less doing, more thinking.

Connecting Everything
The Connection

Purpose → Values → Vision → Mission → Strategy → Tactics. Realized every great product / organization had these layers, whether they were planned or not.

Let's connect

Want to discuss a challenge you're facing? Share thoughts on product philosophy? Just say hello? I'm always up for thoughtful conversation.